Inbound marketing emails are one of the most effective ways to communicate with your customers and prospects. However, the process of creating an inbound marketing email workflow can be a daunting task, especially if you are new to email marketing. In this article, we will walk you through the steps of creating your first inbound email marketing workflow.
We will be using MailChimp as our email service provider (ESP), but you can use any other ESP that you are comfortable with. We will also be using the Campaign Monitor tool to build our workflow. You can download the Campaign Monitor tool here.
Before we begin, you will need to have a MailChimp account. If you don’t have one, you can sign up for a free account. You will also need to create a Campaign Monitor account if you do not already have one. Once you have both of these accounts set up, you are ready to start building your workflow.
## Step 1: Create a Campaign
The first thing you need to do is create a campaign. A campaign is the container for all of the emails that you will send to your customers or prospects. In our example, we are going to send a welcome email to new customers and a follow-up email to customers who haven’t responded to our first email.
To create a new campaign:
1. Go to the Campaigns page on your Campaign Monitor dashboard.
2. Click the New Campaign button.
3. Enter a name for your campaign.
4. Select the type of email that you want to send.
5. Click Create Campaign.
6. You should now see your new campaign in the list of your campaigns.
7. Click on the name of your campaign to go to your campaign’s details page.
8. On the details page, you should see a list of all of your emails that are in this campaign. To add a new email to this campaign, click the Add Email button next to the email that needs to be added.
9. Enter the email address of the person who is going to receive the email.
10. Click Add Email to add the email to the list.
11. Repeat steps 8 and 9 to add as many emails to the campaign as you want.
12. Click Save to save your changes.
13. You have now created your first campaign!
Now that you have created a campaign, it’s time to add some emails to it. To do this, click on the campaign that you just created in the campaigns list on your dashboard. This will take you to your campaigns details page where you will be able to edit the details of the campaign. Scroll down to the bottom of the page and you will see a section called “Emails” where you can add new emails to your list of emails. Click “Add Email” and enter the details for the new email. Repeat this process as many times as you would like to add emails to this list. When you are done adding emails, click “Save Changes” at the top of the screen to save the changes that you made to your email list. You are now ready to send your first email to your new list of customers.
## Step 2: Send the First Email
To send the first email in your workflow, go to the Emails section of your dashboard and click the “Send First Email” button. Enter your email address in the “To” field and click “Send” to send an email to everyone in your list. This email will be the welcome email that will be sent to everyone who signs up for your product or service. To make sure that the email is sent to the right people, make sure to enter the email addresses of the people who will be receiving the email in the To field. If your list is large, you may want to split the list into two or more lists so that you can send different emails to different groups of people. For more information on how to split your list into different groups, check out our article on Splitting Your List Into Different Groups.
Once you have sent your welcome email, it is time to follow up with those people who didn’t respond to your initial email. This is where your workflow comes into play. To send a follow up email to people who did not respond to the first message, go back to your emails section and click on “Send Follow Up Email”. Enter the details in the fields and click Send to send another email to those people. This time, the email will have a different subject line than the initial email that was sent. Make sure to use a subject line that will make it easy for your customers to recognize the email as being part of the same workflow. For example, you could use the subject line “Thank you for signing up for our product!”
When you are finished sending your emails, you have completed the first part of your workflow and you can move on to the next step.
## Next Steps
In this tutorial, we showed you how to build a simple workflow using Campaign Monitor. In the next tutorial in this series, we will take a look at how you can use Campaign Monitor to build more complex workflows. To learn more about building workflows with Campaign Monitor, visit the Campaign Monitor Workflows page on our website.
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